Alauda

An AI acquisition team for mortgage offices.

It finds borrowers who are ready to talk, confirms their interest, and gathers the paperwork your loan officer needs before the first call.

Request a demoSee how it works
Hand resting on a loan file beside a desk phone in a sunlit office
Compliance gate
  • 12 of 12 creative checks passed
  • Campaign approved to run
  • 1 creative needs an APR disclosure
Only approved creatives can run
Under your brand
Your ad accounts
Campaigns
3
Creatives
12
Needs review
1

What it does

Six steps, working together as one acquisition team.

  1. Aerial view of a suburban neighborhood at golden hour
    1

    Find the right borrowers.

    Alauda manages targeting and spend under your brand, on your ad accounts. It decides who sees each ad and checks every creative for compliance. A campaign launches only after every creative passes.

  2. Hands replying to a text message at a kitchen table
    2

    Confirm they applied.

    Every borrower confirms by text, from a verified phone number, that they applied.

  3. Phone headset resting on a clean desk
    3

    Confirm they want a call.

    The same text confirmation records that they want a call from your team. Only confirmed borrowers move forward.

  4. Loan documents being assembled into a folder
    4

    Gather the paperwork.

    Alauda gathers what the file needs based on your loan product, so the right questions are asked the first time.

  5. House keys beside a closed loan file
    5

    Check the fit.

    Before your officer spends an hour on a file, Alauda checks it against your own portfolio. Your licensed officer advises. We make sure the file is worth their hour.

  6. Loan officer greeting a couple at the office door
    6

    Make a thoughtful handoff.

    Your officer receives the borrower's relevant context and confirmed agreement to a call.

We don't score leads.

"Spam lead" can describe three very different things: a bot, someone paid to fill out forms, or a real person who clicked without planning to borrow. A single lead score can hide those differences. We handle each one differently and show your officers what happened, so they can focus on borrowers who confirmed by text that they want a call.

How we charge

You pay for what works, not for activity.

A borrower counts when they verify their phone number, confirm they applied, and agree to a call from your officer. If they do not complete all three steps, they are not counted.

Why us

Glen Gao, founder. His experience includes building a high-frequency trading system at Hudson River Trading, ad targeting and measurement at Meta, and a regulated payment system at Mysten Labs.

"I spent years deciding which humans see which ad. Now I do it for one office at a time."

Built in partnership with a mortgage technology platform serving thousands of lenders and loan officers.

FAQ

Questions, answered.

There are no shared lists. Each borrower comes to your office through your brand and is never shared with anyone else.

Before anyone contacts them, every borrower gives express written consent and confirms a phone number we have verified. We retain the consent and contact records.

Alauda does not quote rates, pull credit, or advise borrowers. Your licensed loan officer does the advising. We support the finding, confirmation, and paperwork.

We start with one working session to understand your markets, loan products, and monthly cap. Then we prepare your launch.

Your licensed officers remain responsible for advising borrowers. During the demo, we'll discuss the handoff and your team's current process.

Alauda is built by a small team led by Glen Gao. His experience includes building a high-frequency trading system at Hudson River Trading, ad targeting and measurement at Meta, and a regulated payment system at Mysten Labs.

See how Alauda could work in your market.

Request a demo